Heart Strings Couture

"When a woman says, ‘I have nothing to wear!’, what she really means is, ‘There’s nothing here for who I’m supposed to be today."

- Caitlin Moran

About Heart Strings Couture




Heart Strings Couture is one of a kind, whimsical, and colorful couture. Designs are over the top, detailed and exuberant. Heart Strings Couture is for the optimistic light-hearted girl, who is unique and appreciates a little fantasy 



I am Jenny Hermalik. I have an almost unhealthy love for all things fashion. Silhouette, color, a shoe, a shoe string… everything gets me excited because it’s the beginning of an idea; a feeling that someone will ultimately have when they wear it, or if you’re anything like me, just by looking at it. I’m one of those freaks that will buy something, even if it doesn’t fit (at a reasonable price) just to take it home and be able to stare at it. I don’t have a favorite color, I have favorite color combinations. I collect vintage T-Shirts from the year I was born in. I have an irrational fear of wasting a good outfit on an insignificant day. 

Fashion is my art, Fashion is my influence. My goal is to reach a level in the Industry where I am able to be an influence for others through my art. I am the one woman show behind Heart Strings Couture. Heart Strings Couture is for the optimistic and light-hearted, who are unique with an appreciation for a little whimsy. I design for feelings, moments in time, where those moments take place, when in life that moment takes place. Our clothing to me can and should tell that story. Literally wearing our hearts on our sleeves.



I graduated from the University of Arizona with a degree in Retailing and Consumer Sciences from the Terry J. Lundgren Center for Retailing in December 2011. While attending the Terry J. Lundgren Center for Retailing at the University of Arizona, I took Clothing Construction and Draping classes at Pima Community College. Upon obtaining my degree in Retailing and Consumer Sciences, I returned to Pima in the Spring and Fall of 2012 for Flat Pattern and Digital Pattern Making courses.

I recently packed up my closet and creativity and relocated to Los Angeles, California  to pursue my dreams. I am at my happiest when I am designing. It's what I hope to do for a living, but will continue to do regardless as long as I am living. Here at HeartStringsCouture.com you will find photos of my latest work as well as contact information and links to my style blog and Face Book page (Stop by and give a girl a like) in the mean time Indulge! Remember there's no calories in eye candy.

Designer Jenny Hermalik



Contact Information

Email: heartstringscouture@gmail.com
Face Book: https://www.facebook.com/HeartStringsCouture?fref=ts
Twitter: HeartsATwitta